Decide before
you waste a quarter

  • Product manager · growth & AI consultant
  • Remote · EST/CET overlap
Black and white portrait of Wesley Melo, arms crossed

Product, AI, and platform decisions get expensive fast. I help founder-led and growth-stage teams decide what to build, automate, migrate, or retire, then stay embedded until it ships.

Who I work with

I turn ambiguous, high-stakes briefs into product that ships and moves a number. The proof is in the work.

  • 8 AI agentsEnterprise AI SaaSshipped in 90 days, with 4 enterprise pilots signed the same quarter.
  • 65M viewsUS political media networka media network consolidated, traffic and domain authority held through cutover.
  • 150% growthUS fitness subscriptionrevenue across three fiscal years on a 15M-member platform.
See the case studies

This is for you if
any of this is true

Three ways to work together,
priced up front

Audit

Product + AI Systems Audit

For teams shipping fast but unsure what is blocking adoption, growth, or AI execution.

You leave with

  • Top 3 systemic blockers
  • AI opportunity map
  • Roadmap risks
  • 90-day execution plan

2 to 3 weeks

From$5k

Assessment

AI & Platform Assessment

Strategy bought, licenses paid, nothing in production. Decide what to pilot, migrate, or retire.

You leave with

  • AI use-case to production roadmap
  • Platform retire-or-migrate calls
  • Multi-CMS consolidation plan
  • Phased, costed plan

4 to 8 weeks

From$10k

Reset

90-Day Product Reset

Senior product leadership embedded until the work ships and moves a number.

You leave with

  • Roadmap and OKRs
  • Delivery cadence
  • Embedded execution 2 to 3 days a week
  • Full handover

3-month minimum

From$4k/mo

From $12k total

Beyond a single project?

From project to embedded

Founder-led teams: 2 to 3 days a week on a monthly retainer, scoped on the call. Established companies: a phased advisory retainer after the assessment. Both start from a 30-minute scoping call.

Book a scoping call

Separately

Mentoring and advisory calls

For PMs leveling up from delivery to strategy, founders coaching a first product hire, and one-off senior reads on a single decision. Individuals or teams.

from $400single advisory call or mentoring session
from $1.5k/moongoing mentoring, individual or team
Book a session

Scope, ship, hand off

Scope

A 30-minute call and a one-page proposal. Fixed scope, fixed price, three named assumptions.

Ship

Embedded delivery against a metric and a deadline. Hit it and the work stays; miss it and it gets dropped.

Hand off

Docs and runbooks live in your tools. The team owns the cadence after I am gone.

What buyers usually ask before we start

How do you scope a project before we commit?

A 30-minute call, then a one-page proposal: scope, deliverable, price, timeline, and the three assumptions I’m making. If an assumption is wrong, I redo the page. Neither side commits until both sign it.

How do you price?
  • $5kFixed-scope audits
  • $10kAI and platform assessments
  • $4k/moAdvisory retainers

Each figure is a starting point. Final pricing depends on scope, urgency, and whether I’m advising, operating, or owning delivery. Every number lands in the written proposal before you commit.

What happens after an audit?

You leave with the top blockers, the bets worth making, and a 90-day execution plan. If it’s worth acting on, I can stay embedded to run the reset or hand it to your team. Either way the plan is yours.

Can you start this month?

Audits and advisory, usually yes. Deeper resets, modernization assessments, and migrations depend on the calendar. I keep one deep engagement at a time. Ask and I’ll tell you what’s open.

How do you work alongside our existing PM and engineering team?

As a peer, not a replacement. Your team keeps ownership. I bring outside judgment and the unhurried hours to turn ambiguity into decisions, specs, and cadence. Every deliverable ends with a read-out so the team owns it after I’m gone.

What’s your AI/LLM experience?

I led product on a multi-agent SaaS platform, shipped live agents into production, and signed enterprise pilots the same quarter. My focus is the calls that make AI defensible to a buyer, not the prototype that wows a room.

What’s your modernization experience?

Platform modernization across engineering consultancies, enterprise SaaS, and high-traffic media. The reference I point to: a multi-site media network consolidated into one flagship, with traffic and domain authority held through cutover.

Who is this not a fit for?

If you need cheap execution, a quick chatbot build, or someone to take Jira tickets by the hour, I’m not your person. I’m best when the decision is ambiguous, the cost of getting it wrong is high, and the team needs senior product judgment close to the work.

Do you sign NDAs?

Yes. Mutual NDA before the scoping call if you want, standard terms or yours. I can also anonymize case studies, references, and project details.

Ready when you are

Book a call or
send a message

30 minutes to discuss the problem, timing, and fit. Or drop a message. I reply within 24 hours.

Send a message

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